Bubs Australia. Made, Owned & Trusted By Aussie Families

 

At Bubs, we create high-quality nutrition for little ones, with our Australian-made and owned infant formula; a trusted favourite among many families. A lot goes into making some of the best formula Australians can rely on, and it’s a story we’re proud of. We'll take you behind the scenes to explore where Bubs milk is sourced, how our products are made and rigorously tested, and what being Australian means for the everyday choices we make for families across the country.


Bubs Is Australian Made And Owned

Bubs Australia isn’t just packaged locally; we are proudly Australian made and owned. Every tin of our Australian-made baby formula is blended and packed at our own facility in Victoria. By managing production ourselves, we’re able to oversee every step of the process to ensure high standards.

For Aussie parents, a locally manufactured formula can offer a lot of peace of mind managing, blending and packing our product at home allows for shorter supply chains and greater product availability, so we can always be on the shelves where you shop. It also means every Bubs formula adheres to Australian food safety standards, with tighter oversight and accountability at every stage.

Families deserve to feel confident when choosing the best formula for newborns. Australia couldn’t be a better place to source high-quality ingredients, which is why we create our formula with care, right here at home.


From Grass-Fed Farms To The Tin

Every tin of Bubs Cow formula begins its journey in the paddock. We partner with trusted dairy farms, where cows graze for 365 days of the year, to source premium whole milk for our formula blends. Working with experienced farmers has helped us to create grass-fed formula Australia can depend on.

Our farm-to-tin practice brings the best produce and nutrients straight to your little ones. This extends to our organic range, which is made with care using the best organic growers from ACO (Australian Certified Organic) farms. This certification means that farms meet strict organic standards across everything from pasture management and animal welfare to farming practices and traceability.

When we set out to make an organic infant formula in Australia, we didn’t just want to know how our milk was sourced. By working closely with our trusted farm partners and maintaining oversight throughout the supply chain, we can uphold consistent quality, support responsible farming practices and provide families with greater transparency. For us, the farm-to-tin journey is about increased traceability, allowing us to make better choices every step of the way.

 

The Standards Behind An Australian-Made Formula

At Bubs, the safety and purity of our products is of the utmost importance. Throughout production, every batch of Bubs formula undergoes independent testing and quality checks to ensure they meet the safety standards set by the Australian regulatory body. As an Australian-owned formula company, we:

  • Adhere to the specific nutritional and staging requirements set by the FSANZ (Food Standards Australia New Zealand).

  • Comply with all Australian State & Federal Regulatory and export quality control requirements.

  • Are audited by Australian State regulators every 6 months, which includes a stringent pathogen monitoring program.

We’re passionate about partnering with initiatives that parents and families can trust, which is why all Bubs formula is also Clean Label Project Certified. The Clean Label Project goes beyond meeting standards, recognising products that proactively focus on purity and surpass minimum FDA requirements.

 

As part of this, all Bubs formulas are independently tested by the Clean Label Project Purity Award for 400+ toxins and contaminants including:

  • Heavy metals like lead, cadmium, arsenic, and mercury

  • Pesticides like glyphosate 

  • Plasticisers like phthalates and bisphenols

Exposure to heavy metals and other chemicals in baby formula poses a real risk to infants, which is why Bubs is committed to undergoing rigorous safety and quality testing to create the best formula Australia, and families everywhere, can depend on.

 

An Australian Company Built For Australian Families

From day one, the mission at Bubs has been to help Aussie families give their little ones the very best start in life. From those first smiles and giggles to crawling and walking, every choice we make considers the health and happiness of infants at all stages. 

By partnering with reliable farmers and manufacturing every tin here at home, we’re also building a better future for our babies. We’re committed to supporting our local agriculture, upholding sustainable practices and investing in the people, communities and expertise behind every tin. 

Being proudly Australian-made and owned means a lot more to us than where our products are made. It represents our connection to Australian families, farmers and communities, and our promise to keep nurturing the next generation with care.