Clean Label Award


Clean Label Project™ is a national non-profit organization in the USA with the mission to bring truth and transparency to food and consumer product label. The Clean Label Project™ award is given to brands with products that place an emphasis on purity of ingredients and surpass the minimum regulations required. At Bubs®, we pride ourselves on using pure ingredients to provide clean label nutrition for your little one. In fact, our formulas have been independently tested for purity, and proudly received a Clean Label Project® Purity Award.

This evidence-based verification gives parents peace of mind in knowing that your toddler is obtaining pure nutrition free from heavy metals, pesticide residues, plasticizers and other chemicals and toxins.

First 1,000 Day Promise is the first standard to use elements of the EU baby food regulations to set a maximum contaminant threshold for products for pregnant women, infants, lactating mothers and children. The WHO says that the first 1,000 days of life, from conception through age two are critically important to long term health and wellness, when optimum brain and immune system development are formed.

Aussie Bubs™ Australian Goat Milk and Grass Fed Cow Milk Toddler Formulas are the first formulas to receive this prestigious award.