About Bubs

Introduction - Who we are

Parenting is an adventure A whirlwind of nappies and naps. Tantrums and cuddles. It’s also the most rewarding job in the world. But beyond that bundle of joy in your arms can be a sea of uncertainty. Just know you’ve got this, even if you don’t know what ‘this’ is just yet. How do we know? Because like you, we’ve experienced it all. Bubs was borne through a parent’s intuition – a vision of the importance of setting little ones up for a lifetime of health and nutrition. It’s about feeding only the cleanest, purest, healthiest, contemporary Australian nutrition to their bub.

Brand Story

At Bubs, we believe that happy children create happy families and happy families build a brighter world. We exist to nurture and build family connections. Happy child. Connected family. Brighter world.

Our mission is to provide the cleanest and purest products that support calm, happy tummies and growing bodies, so children can be happy and content, and parents can relax, breathe and enjoy the best of family life. Bubs – for happy families today and tomorrow.

We exist to nurture and build family connections. This informs everything that we do, and how the brand expresses itself. We source only the best, purest ingredients, ensuring our products don’t just nurture the body - they strengthen the bond between parent and child. We depict genuine parenting moments in our images, and our copy speaks with empathy. We share a lived experience with the lives, needs, and desires of parents. In doing so, we speak to a universal insight; connecting authentically to the beauty and challenge of being a parent, and setting ourselves apart.