Our Story

Our Story

Parenting is an adventure A whirlwind of nappies and naps. Tantrums and cuddles. It’s also the most rewarding job in the world. But beyond that bundle of joy in your arms can be a sea of uncertainty. Just know you’ve got this, even if you don’t know what ‘this’ is just yet. How do we know? Because like you, we’ve experienced it all. Bubs was borne through a parent’s intuition – a vision of the importance of setting little ones up for a lifetime of health and nutrition. It’s about feeding only the cleanest, purest, healthiest, contemporary Australian nutrition to their bub.