Frequently asked questions about formula, pouches and cereals.


What is the best nutrition for my baby?

For mums who are able to, breastfeeding is best for babies. It delivers many benefits for both mum and baby. Breastmilk contains all the nutrients your growing bub needs to thrive, especially in the first 6 months of life, plus antibodies to help them fight infections. 

It’s important for pregnant and breastfeeding mums to maintain good nutrition. Deciding to use a combination of breast and bottle-feeding for an extended period may reduce your own breast milk supply, and reversing your decision may be difficult.

When using infant formula, follow the feeding guide and preparation directions carefully. Improper use or incorrect preparation of infant formula can make your baby ill.

Consult your doctor or health care professional for advice prior to using the formula to feed your baby. You should also consider the social and financial implications before deciding to use infant formula.

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Is your tin recyclable and BPA free?

Yes! Bubs Organic® formula tins are fully recyclable and BPA free; this includes our tins, lids and scoops.

Changing brands or between stages is causing discomfort.

All babies react to changes in formula differently. Due to the sensitivity of their tiny tummy, they may experience some changes in their stools. A baby’s digestive system will settle down. To give your baby a smooth transition from another brand formula to Bubs formula (or between Bubs Formula Stages), it is best to do so gradually by mix feeding with a transition plan by mixing the old and new powders at certain rations over a few days, giving the baby's digestive system a chance to adapt slowly. If your baby’s symptoms persist, seek advice from your healthcare professional.

Below please find a transition plan table:

Do you have formula samples, or can I buy some samples?

Unfortunately, we do not give out or sell samples of Bubs Goat milk formula. We voluntarily comply with World Health Organisation (WHO) recommendations, and the Marketing in Australia of Infant Formulas (MAIF) agreement, which does not support the sampling of infant formulas by manufacturers directly to parents or carers of babies. This means we are unable to supply baby formula samples.

How should you store the formula?

Store your Bubs formula direct from sunlight in a cool, clean location such as a pantry. Ideally under 25°C.

Can you freeze formula?

We don't recommend freezing the formula. You don't need to as it can be stored at room temperature and can be used for up to 4 weeks after opening the foil seal. We do not recommend you freeze any formula in the freezer for a number of reasons. Storing powder in refrigerated conditions exposes the powder to condensation. This can cause the powdered ingredients to clump. As a result, the powder may not mix/reconstitute as well when formula is prepared. We recommend that you store it in the pantry for up to 4 weeks.

Why is there a gap in the tin of formula?

Formula powders are packed by weight, not volume, powder tends to settle and compress over time, so at the time of filling, the product level normally sits higher compared to where it would be in 3 or 4 or 6 months later. Our state of the art equipment weighs every single tin to a high level of accuracy.

Why do you add vegetable oils in your goat formula and not your cow formula?

There are very specific requirements for the fatty acid composition of baby formula, which are regulated by Australian and international standards. The fatty acid composition in Goat milk is also different to Cow milk, so sufficient quantities of the correct type of oil is needed, as different oil types have specific fatty acid properties. We use sustainable palm oil from certified sources for our Goat milk formula, and organic vegetable oil blend of sunflower, coconut, soy canola for our Cow milk formula. This enables the fatty acid composition of our baby formula to meet the required composition under the standards.

Goat Formula

What is the ratio of whey protein & casein protein in the goat formula?

The Whey to Casein ratio changes with the formula and with the changing nutritional demand for babies, for example, stages 1 and 2 have 60% whey protein and 40% casein. In Stage 3, it drops to the natural levels of whey to casein in milk of around 80:20.

Is the goat milk formula gluten free?

Yes, our Goat Formula is gluten free.

What is lactose? Why do you add lactose to your goat formula?

Lactose is a natural sugar found in Goat milk and is naturally present in all mammals’ milks.  It’s considered to be the ideal form of carbohydrate for babies. In fact, some countries actually require lactose to be >90% of the total carbohydrate content in baby formula. Australian food standards for infant formula very clearly define the nutritional content limits that all formula products must meet. Hence, in order to meet those requirements, we need to add the right ingredients in the right proportions to deliver on those nutritional targets.

Organic Cow Formula

Want to start introducing Cow milk Formula?

Making the decision to switch from one cow milk formula to another can often be a daunting one, especially if you are unsure how your baby may react to a new formula in their diet. Below is a simple transition plan are a guide to help you when introducing a new cow milk formula:

What does PPO+ stand for in organic cow formula

Bubs advanced organic grass-fed formulation carries a PPO+ icon. The PPO+ symbol stands for our high-quality ingredients and formulation, including Prebiotics, Probiotics, Organic Plus (PPO+) other essential nutrients to help support your growing baby and toddler’s nutritional needs. Our additional nutrients include DHA and ARA as well as 16 or more additional vitamins and minerals (depending on the Formula Stage).

Where can I buy Bubs Organic Grass Fed Formula?

Bubs Organic® Formula range is available at Woolworths and Chemist Warehouse stores.

Does your cow formula contain Omega-3 DHA & Omega-6 ARA?

Yes! Bubs Organic® formula range contains DHA (Omega-3) and ARA (Omega-6). These are long chain fatty acids. Unlike other organic toddler milk, Bubs® proudly sources BOTH DHA and Ara from plants. This removes the fish oil allergen and improves the taste.

Does your cow formula contain prebiotics & probiotics?

Yes! Bubs Organic® formula range contains both Prebiotics and Probiotics. Our formula contains Prebiotic Galacto-Oligosaccarides (GOS) and the Probiotic strain called Bifidobacterium longum (BB536).

Why choose a grass-fed cow formula?

Our cows graze outdoors 365 days a year, enjoying some of the best conditions in the world. They roam freely within their paddocks, expressing natural behaviors, helping them produce high quality milk. A grass-fed diet improves the quality of cow’s milk as it is richer in omega-3 fatty acids, Vitamin E, beta-carotenes and CLA when compared to other types of milk.

Why choose an organic formula?

The way food is grown, sourced and made impacts your baby’s health as well as the environment. By using certified organic produce you can be sure your baby is obtaining its nutrients from pure ingredients, as well as supporting farmers who aim towards ecologically sustainable practices.
Certified organic formula is a natural formula choice as it is free from GMO, pesticides, chemicals and preservatives. Our farmers never use growth hormones or antibiotics.
Bubs Organic® grass fed formula range is dual certified organic by ACO and NASAA, Australia’s leading accreditation bodies.


Is it safe to put the pouches in the pantry if they were previously refrigerated at the shops?

If the pouches are unopened, it's safe to put them back at room temperature even if they were previously refrigerated. Once opened, reseal and keep refrigerated and consume within 48 hours.

Do the pouches need to be refrigerated?

Before opening the pouches do not need to be refrigerated. They can be stored in the pantry and served by the used by date. Once the pouches are opened, reseal and keep them refrigerated and consume within 48 hours.

What is the cooking process for the pouches?

Our pouches are processed using a very unique method of minimal heat and cooking time.

  1. Our organic fruit and vegetables come from organic certified farms, they are picked just at the right time to ensure freshness, quality and taste.
  1. In our fruit combinations, we mix our ingredient combinations cold and without heat, to avoid the loss of nutrients due to heat production.
  1. Once the ingredients are ready for packaging, they are heated, in order to further avoid nutrient loss. This process also preserves the product in the pouch.

Are the pouches gluten free?

Bubs pouches do not contain gluten in the ingredients. However, the products may contain traces of gluten as they are manufactured on machinery that may produce products with gluten in their ingredients.

Do your pouches contain dairy, nuts or eggs?

Our production facility, that produces the Bubs puree, actively avoids the processing of any products containing dairy, peanuts and tree nuts. This is actively controlled by the facility’s allergen management program which contains standard operating procedures designed to effectively control and prevent the possibility of cross contamination of allergenic material to other products.

Can the pouches be heated?

Yes, pouches can be heated in boiling water, but DO NOT microwave them.


Is your organic cereal suitable for vegans?

Yes, our Bubs Organic Cereal range is Vegan friendly.


Are the Toothy Rusks dairy free?

The rusks do not have any dairy in the ingredients, but the line also processes products that contain dairy. Although all care is taken during cleaning and sanitation of equipment between products, we are unable to claim the product is dairy free. This is the case with all other rusk products on the market in Australia.


Where do you source your ingredients from?

Our company policy is to source our organic ingredients from Australia where possible, and aim to have our food products made here in Australia. In some instances, where seasonal or availability issues prevent us from sourcing Australian produce, we import raw ingredients from trusted international partners.

Sadly there are not enough farms in Australia to supply the ingredients in sufficient volumes for our production.


Are all of your products GMO free?

Bubs Organic baby food products are proudly certified organic by ACO, Australia’s largest organic certifying body. ACO are approved, accredited and recognised by the Department of Agriculture & Water Resources Australia. In addition, our products undergo strict quality control, they do not contain any artificial ingredients, and are free from GMO ingredients, pesticides and chemicals.

Your goat milk formula does not have 100% Australian ingredients, why is that?

Our company policy is to source as many ingredients as possible from Australia. However, some specialty ingredients are not available from local sources. For example, Australia does not produce Goat Whey Protein Concentrate so we have no choice but to import it from the Netherlands. Other ingredients that are not manufactured in Australia include some of the oils and the vitamins we use to formulate our products.

What vegetable oils do you use and why do you need to use them anyway?

We use a blend of Palm oil, Sunflower oil, Canola oil, and Coconut oil in our stages 1 and 2 Goat formulas.

Simply put, there is no better source of nutrition for human babies than their mother’s milk. However, if babies need to be formula fed we must meet very specific compositional requirements including the fatty acid profile of the formula, which are not naturally occurring in Goats or Cows milk. This is achieved by adding the vegetable oil blend to the formula.

Where are your berries imported and how are they prepared?

Organic Bubs berries are sourced from Canada and the USA, and are USDA certified. Our blueberries are prepared from clean, sound, fresh or frozen organically grown berries that have been sorted, washed and inspected. The berries are milled, pureed and then pasteurised. The product is then processed and packed with Good Manufacturing Practices.

Prior to finalizing the Organic Bubs formulas, the mixed ingredients are pasteurised or retorted for the finished packaged product.


Can you return a product?

Please select carefully as we cannot refund or exchange consumable infant products if you change your mind. If you have a query or complaint about our products or delivery service, please contact us.

Do you offer free shipping across Australia?



The standard flat rate shipping fee is $9.90 across Australia, with free shipping on all orders over $49.99 ($50 and up).

Please allow extra lead time on Public Holidays.

Kindly note our warehouse and head office will not be operating on the below dates:

  • Monday 9th March
  • Friday 10th April
  • Monday 13th of April
  • Monday 08th June
  • Friday 25th September
  • Monday 5th October
  • Tuesday 3rd of November
  • Friday 25th December
  • Monday 28th December

Delivery Times

Unfortunately, we cannot deliver to PO Boxes. Please supply us with a physical Australian address. Deliver times may vary depending on the courier. The below table is a general guidelines on what you can expect:

3 days East Coast Capital Cities: Sydney, Melbourne, Brisbane
NSW: Major towns in Newcastle, Wollongong and on the Central Coast
3–5 days Most major towns in NSW
Albury & Wodonga
3–9 days QLD: Regional areas 
TAS: Rural areas
3–10 days NSW: Regional areas
TAS: Launceston & Hobart
QLD: Cairns & Townsville
5–7 days SA: Adelaide
QLD: Most major towns in QLD (excluding Brisbane, Cairns & Townsville)
VIC: Bendigo & Geelong
5–12 days Rural areas in QLD, NT, SA & WA


Refund and Exchange Policy

Please select carefully as we cannot refund or exchange consumable infant products. If you have a query or complaint about our products or delivery service, please contact us.