Our Story

“Like most new parents, when I gave birth to my daughter, I felt pure joy coupled with an overwhelming desire to give her the very best start in life.

If I could create a love of wholesome nutritious food from the beginning, I knew the foundations for healthy eating would last a lifetime.

I knew other parents would want this for their children too. And so, Bubs was born.”

Kristy Carr, Founder CEO


Bubs Australia was founded by a mum-of-three wanting the best for her bubs. In 2006, there was a gap for premium organic baby food. Our Founder Kristy Carr decided to do something about it, and started Bubs from her very own kitchen on Sydney’s northern beaches, launching Australia’s first range of organic pouch baby food sold in Australian supermarkets. We’ve since grown our passionate team of foodies, become a publicly listed company on the ASX: BUB, and are now Australia’s largest producer of goat milk products.

Our vision is to inspire new generations of happy, healthy bubs.

Bubs Australia Goat Farm